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Looking back and moving forwards

Posted on 25 June 2013

In a couple of months it will be three years since I began iDear! What started as a creative outlet after the birth of my eldest son has grown into a fully fledged business. I still remember my first ever market where I was stoked to sell 11 cards, to think that I now have stores stocking iDear products throughout NZ (and a couple in Aussie) blows my mind! I have big plans to expand both my product offerings and the places iDears can be found and am very excited for the future!

To start though I've been working on getting the basics sorted out, so over the last couple of months I've been working on my branding, packaging and website. With three variations of my logo floating around I decided it was time to simplify and streamline it. I also wanted to make the double meaning of iDear a bit more obvious so I've put more emphasis on the word Dear. Did you get that by the way? That the name iDear is trying to bring the words "idea" and "Dear" together because I'm making clever paper goods??

I was hoping to put up some pics of my concept sketches but my 7 month old is at the grab everything and slobber it to bits stage so he got hold of them one day while sitting on my knee! You can see the finished logo up the top there though, the website has been updated too so have a look around! 

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